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Oftentimes, a small business will choose to have a website built by using a "home site builder". This may seem cost efficient, and an easy way to get a website up and running for your small business. However, what small business owners do not realize always is the actual cost of building and maintaining a website. Here is an easy test for any small business owner who considers building their own small business website: Estimate the amount of pages you will have and add an hour for each page. Then, add the cost of what your time is worth at an hourly rate. After doing this calculation it is often apparent that it is more efficient to have a developer design a custom website, rather than having build one from a template yourself. A web developer knows certain aspects of online marketing that can drastically improve a small business website. Here are some things that differentiate a web developer from most "home site builders".
Advantages of Hiring a Professional Web Developer
|Feature||Web Developer||Most "Home Site Builders"|
|Easy to Manage
Both are easy to manage, however the solutions a web developer chooses may be easier than most home builders. A web developer has a variety of different platforms that may be chosen based upon the direct needs of a small business.
A web designer can build a website based on the exact specifications a client has, whereas a home site builder either offers pre-built templates that thousands of other businesses use, or a difficult-to-work-with drag and drop website builder. These are often times bad as they appear differently to different browsers.
A web developer can add a multitude of different forms based upon the needs of a small business. The developer can also have the forms e-mail the business directly after a form has been processed. Most home site builders only offer brochure type websites, not allowing for any additional features, such as an online shopping cart or customer management system.
|Customer Engagement Models
A website designer knows usability and online marketing. This can be beneficial when a visitor enters a website. The designer can create and position graphics that draws attention to the visitors eyes which will make the graphics more likely to be viewed and clicked on. There are several rules when dealing with potential customers online, and website designers know these rules.
Online Marketing Expertise
Because web developers deal with many different types of websites, they have experience in knowing what works for attracting visitors to a website. They are more savvy than the average web user and can offer more tools and ideas than any home site builder.
SEO (Search Engine Optimization)
Most home site builders claim they can offer SEO at very low rates. In fact, SEO is a very customized service and is not a "one size fits all" service. A rule of thumb is to stay away from these types of services as often times a low quality SEO service may actually harm a website instead of giving it good search engine results. To inquire further about SEO, please visit Google's SEO page for tips on hiring a good SEO firm.